Team Structure: Sales Executives

Team Structure
Sales Executives
Front Desk Executive
Experience
Manager/Supervisor
Sales Associate
Store Manager Experience Cashier
Barista
Experience
Inventory Manager
Store Managers Roles & Responsibilities
• SOP Adherence
• Store Hygiene / Staff Hygiene People Management
• Safety • Shift Allocation and Manpower availability
• Inventory control • Motivation of Team
• Money Control • Team Building
• Performance Management
• Business Management • Issue Resolution and Communication
• Sales Planning & Target division
• Stock Planning Customer Service
• Traffic Management • Handling Escalations & Complaint
• Catchment analysis • New ideas for Better service
• Execution of Plan • Improve WOM
• Communication
• Reports to HQ
• Download to the team
Assistant Store Manager Job Description
To achieve the revenue targets with maximum level of Customer happiness

To control inventory levels & shrinkage.
To optimize the store display stock and back-store inventory to increase the stock turns for the category
To ensure that the sales associates are trained and responsive to customer needs in order to set up a consultative sales environment.
To ensure that the sales team meets the complete set of customer’s needs starting from enquiry to closure of the sales transaction to delivery
including their effectively liasoning with related departments/services
To ensure customer grievances, if any, are effectively addressed and resolved by the team to minimize escalation.
To ensure effective stock and visual merchandising (product label), accurate and updated prices, special/periodic promotional offers, point-of-
purchase promotional materials, sales planning etc.
To oversee product shelf life management with a view to controlling store soilage and optimizing the SKU mix for the categories managed
Sales Executive Job Description
To achieve the daily, weekly and monthly sales targets
To meet and improve conversion ratios on a continuing basis
To encourage multiple product sales by effective cross-selling across sub-categories
Enhance conversion ratios and average transaction values through satisfactory consumer counseling.
To understand customers’ needs and expectations
To map products and services to customer’s needs and need gaps.
To ensure that the complete set of customer’s needs are met starting from enquiry to closure
To ensure customer grievances, if any, are effectively addressed and resolved
To satisfy customer needs and expectations in terms of advance product information
To create repeat customers through building customer relationships
Perform the role of the product specialist
Participate in market surveillance activities
Constantly seek to update own knowledge of products within the sub-category
Participate in the regular Training programs to enhance functional and behavioral skills.
Maintain an effective and consultative selling approach.
Creation of add on product/service offerings

Inventory Manager Job Description
To ensure timely re-ordering and availability of merchandise products at the store as required by various department/ category managers in line with
stock replenishment guidelines.
To ensure that the goods received at the store are in agreement with the quantities mentioned in the delivery document.
To inspect the quality of goods received and certify the delivery. In case of defects observed, raise a goods return note capturing reasons for return.
To ensure that the goods received are either safely and securely stacked and stored in the storage area or are taken and replenished at the shelf,
as the need may be.
To ensure reverse logistics in case of shop soiled goods and defective products on returnable/non-returnable basis.
To coordinate with the Distribution Center/ Warehouse manager for stock deliveries.
To ensure that periodic inventory stock taking and audits are conducted to measure accuracy of inventory account and assurance of ‘move’ process
at the store.
To ensure reverse logistics in case of shop soiled goods and defective products on returnable/non-returnable basis.
To coordinate with the Distribution Center/ Warehouse manager for stock deliveries.
To ensure that periodic inventory stock taking and audits are conducted to measure accuracy of inventory account and assurance of ‘move’ process
at the store
Cashier Job Description
To provide smooth and pleasant sale transaction experience to the customer.
Capturing all data w.r.t customer and pre sale procedures w.r.t the transaction.
To guide the customer in case of any query generated at the point of billing and ensure that the customer is attended to immediately.
Acknowledges, greets and thanks each customer thereby providing a positive image to the customer.
Effectively handles customer complaints and contacts Manager when necessary.
To provide proper bill of the purchased item to the customer.
To promptly complete cash transaction at the point of sale counter.
To promptly complete credit card transaction at the point of sale counter.
To periodically tally cash, redemption vouchers and credit card slips for the transactions taking place at the point of sale counter, and to immediately bring to
notice any discrepancies observed.
To report details of transactions along with cash, vouchers and slips to the Cash Management and Accounting Officer at the close of business.
Acknowledges and follows all cashier policies and procedures
Collects cash, check or charge payment from customer and tenders accurate change in accordance to the store policies and procedures.
Perform other duties as assigned by the management

Front Desk Executive Job Description
• Answering Customer calls of store Landlines

• Maintaining records of call handled.
• Resolving customer queries on phone.
• Increasing positive google Feedbacks.
Barista Job Description
• Preparing and Serving coffee to customers.

• Maintaining hygiene of the coffee counter.
• Maintain availability of coffee and other ingredients.

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Team Structure

Front Desk Executive

Store Manager Experience Cashier

To achieve the revenue targets with maximum level of Customer happiness

To achieve the daily, weekly and monthly sales targets

To meet and improve conversion ratios on a continuing basis

To encourage multiple product sales by effective cross-selling across sub-categories

To understand customers’ needs and expectations

To map products and services to customer’s needs and need gaps.

To ensure customer grievances, if any, are effectively addressed and resolved

To satisfy customer needs and expectations in terms of advance product information

To create repeat customers through building customer relationships

Perform the role of the product specialist

Participate in market surveillance activities

Constantly seek to update own knowledge of products within the sub-category

Maintain an effective and consultative selling approach.

Creation of add on product/service offerings

stock replenishment guidelines.

as the need may be.

To provide smooth and pleasant sale transaction experience to the customer.

Effectively handles customer complaints and contacts Manager when necessary.

To provide proper bill of the purchased item to the customer.

To promptly complete cash transaction at the point of sale counter.

To promptly complete credit card transaction at the point of sale counter.

notice any discrepancies observed.

Acknowledges and follows all cashier policies and procedures

Perform other duties as assigned by the management

• Answering Customer calls of store Landlines

• Preparing and Serving coffee to customers.

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