Management Assignment: Submitted From: Asad Khan. Maimoona Durrani. MBA 3.5 Section B

Institute of Management Sciences
management education with public spirit and market dynamism
Submitted From:
Asad Khan.
Maimoona Durrani.
MBA 3.5 section B
Management Assignment
Submitted to:
Dr Afia Saleem.
JUNAID JAMSHED
INTRODUCTION
History: J. (Junaid Jamshed) as a fashion
brand was established in 2002, since then it
has built trust in the market as a designer
wear outlet for men women and kids with a
unique range of products.
Products and Services :Men's Wear,

Women's Wear, Children Wear, Perfumes,
Accessories, Cosmetics, Shoes, Bags.
Current Position: Today Junaid Jamshed

has 60 national outlets in 23 different cities of
Pakistan and 23 international out lets in
different countries. J. also has an online
store, https://www.junaidjamshed.com/
Subsidiaries:
 Almirah
 Jazza foods
 J. Travels
 U&I
Goal: Junaid Jamshed brand helps people build an elegant image that is
in sync with their cultural and social values.
Vision
J. has its eyes firmly on expending to various cities nationally and internationally
as well as diversifying its product range in line with the market trend to become
a complete fashion stop. In the coming year, God willing, J. will be a market
leader in manufacturing and retailing Pakistani specialist designer wear across
the world.
Mission
To continuously be innovative with the designs that provide perfect fit and to
follow by the quality, simplicity and authenticity designs.
SWOT Analysis
 Strengths
 Weaknesses
 Opportunities
 Threats
Strengths
 Common organizational strengths:
 J. outlets are located at those locations which are easily accessible to everyone.
 Combinations and matching’s of the groom wear and bridal wear would be easy for
the customers.
 Junaid Jamshed has established largest number of outlets in Pakistan.
 J. is giving good quality products at comparatively low prices then the competitors.
 Distinctive Competencies:
 For the first time in Pakistan J. introduced HALAL cosmetics and NON ALCHOLIC
perfumes.
 The reason to their accomplishments in such a short time period is there policy of
promoting there old staff to higher ranks.
 Strong internal culture, promoting Islamic values.
Weaknesses
 Their promotion in the market is comparatively less then other brands.

 They are not offering any kind of photo shoots for the promotion of their
designs.
 They are not arranging any kind of fashion shows.
OPPERTUNITIES
 Furniture Market.
 Furnishings.
 Looking forward to open their franchise in INDIA and Bangladesh.
 J. analyze customers feedback in order to launch new product.
Threats
 The major threats for J. is their competitors like GUL AHMAD, KHAADI and
ALKARAM.
 They all are into fashion market for a very long time and they have got good
experience and good market share in the daily use apparels so it would be
difficult for J. to attract people in the market
 Competitors that are able to reduce prices.
 Unique fashion houses that are able to charge a higher price for producing
new and bespoke products, at the high end of fashion.
 Rising production costs.
PEST Analysis
 POLITICAL DIMENSIONS
 ECONOMIC DIMENSIONS
 SOCIAL/CULTURAL DIMENSIONS
 TECHONOLGICAL DIMENSIONS
Political Dimension
 Due to 2007-08 recession the most affected market was Fashion market.
 High tax rate, Results in high prices.
 No affect of new government takeover .
 Terrorism had no affect on their sales.
Economic Dimensions
 Unemployment rate deter purchasing power of the customers

 High inflation rates rises the prices of the products thus interns its demand
decreases.
Sociocultural Dimensions
 J. is in sync with the socio cultural aspects of the region.

 Promotes Islamic culture.
Technological Dimensions
 J. offering online shopping website for national and international

customers.
 J. using world best software for enterprise resource planning i.e.
(Microsoft Dynamics AX for Retail Enterprise)
Porter’s Five Forces
 Power of Customers
 Power of Suppliers
 Rivalry Condition
 Substitute
 New Entrant Threat
Power of Suppliers:
 Apparels: Own supplier.

 Cosmetics: Turkey (mutual understanding)
Power of Buyer:
 Low buying power.

 Less alternative.
 Good will.
 Differentiated product.
 Brand justify high pricing.
Rivalry Condition:
 KHAADI
 32 Outlets nation wide.
 Retail stores at the same location, Challenging position.
 Launching of any new product impacts the sales.
Substitute:
 Clothing category: Easily available.

 Cosmetics: Not available Easily (Halal).
 Perfumes: Not Easily Available (non Alcoholic).
 Shoes: Easily Available.
New Entrant Threat:
 Established brand image.

 No threat due to Brand loyalty
 J. Offering good quality in low prices.
 Economies of scale.
 High switching cost.
Strategic Management Of Junaid
Jamshed
 SCOPE:
The product line which J. is offering includes
• Kurtas
• Unstitched lawn
• Groom wear
• Kids wear
• Shoes
• Bags
• Formal wear
 Others
• Perfumes
• Cosmetics
 J J Travels Pvt Ltd
Distinctive competencies
 Target market
middle class customers who are both conservative and fashion savvy
 Shariat-complaint products
 Word-of-mouth sale
Resources Allocation
Corporate level strategy
 Mostly large organization are engage in several businesses
 Each business with in organization is referred to strategic business unit.
RELATED DIVERSIFICATION
J. operates in several businesses that are some how linked with one
another such as,
Men’s wear
Women’s wear
Kids wear
Shoes
Bags
Corporate level strategy
ADVANTAGES:
 Reduces organization’s dependence on any of it’s business activities
 Exploiting its strengths and capabilities in more than one businesses
 Capitalizing synergies
MANAGING DIVERSIFICATION:
THE BCG MATRIX
 Relative to growth rate of the market
 Organization share of the market
Stars Question mark
Groom dress Embroidered lawn
Cash Cows Dogs
Kurtas lawn Kids wear

BUSINESS LEVEL STRATEGY
POTER’S GENERIC STRATAGIES
OVERALL COST LEADERSHIP STRATEGY

J. attempts to gain a competitive advantage by reducing its costs of
competing firms
Strategies based on product life
cycle
Introduction GROWTH Maturity decline

Sale value
Time
Miles and Snows typology
 Analyzer strategy
J. Outlet at University Road Peshawar
References
Mr. Waqas Ahmad
sales manager J. University Road Peshawar outlet
Contact NO: 03339399912
Mr. Faran Mahmood (tweets @faranmah)
www.junaidjamshed .com

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Management Assignment: Submitted From: Asad Khan. Maimoona Durrani. MBA 3.5 Section B

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Institute of Management Sciences

management education with public spirit and market dynamism

Products and Services :Men's Wear,

Current Position: Today Junaid Jamshed

 Their promotion in the market is comparatively less then other brands.

 Unemployment rate deter purchasing power of the customers

 J. is in sync with the socio cultural aspects of the region.

 J. offering online shopping website for national and international

 Apparels: Own supplier.

 Low buying power.

 Clothing category: Easily available.

 Established brand image.

Groom dress Embroidered lawn

Cash Cows Dogs

Kurtas lawn Kids wear

POTER’S GENERIC STRATAGIES

OVERALL COST LEADERSHIP STRATEGY

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